Nora Tucker's Marketing Portfolio

Background

·     Led cross-functional team of marketing experts to launch two new mobile applications into the market, targeted for $15M revenue.

·     Created product messaging for new mobile application platform, targeting business and technical buyers.

·     Developed customer-facing collateral including data sheets, presentations, online demos, web pages and interactive brochures.

·     Worked with analysts and media agencies to create and place articles, research reports, webinars, and playbook

·    Managed co-marketing partnerships with SAP, RIM and 10+ system integrators. Contributed to achievement of SAP Pinnacle Award for excellence in partnership development.

2008 
Google, San Francisco, CA
Summer Intern - Online Sales and Operations Manager  

·     Recognized synergistic opportunities between two independent sales channels by conducting employee interviews and analyzing sales data. 

·     Presented to senior management findings on gaps in strategic sales goals and expertise, including recommendations for increased collaboration and pooled efficiencies between the teams.

·     Organized two day summit for 50+ employees to begin integration of independent sales channels.

·     Managed department personnel and operations, consisting of 34 employees and a $3.5M USD budget.

·     Drove branch level growth and profitability as one of five senior managers responsible for developing and implementing the business strategy for 150 employee branch operation.

·     Led customer service initiative that resulted in a 10% sustained increase in customer satisfaction survey levels.

·     Analyzed and restructured recruiting tactics to rebuild department and improve hiring conversion ratio (13 new hires, 60% increase in conversion ratio).

2002 – 2006 
National Instruments, Austin, TX
Technology pioneer in software and hardware for test, design, and embedded control applications
Product Marketing Manager (2004-2006), Team Manager (2003-2004), Applications Engineer (2002)

Strategic Marketing           

·     Led team of marketing specialists and created marketing collateral for product launch of flagship software product line.

·     Spun-off new software module based on market analysis and customer feedback, increasing overall product line revenue.

·     Designed and launched innovative online software evaluation tool, driving 1200+ monthly visitors to the site and exceeding website traffic expectations by 2x. 

·     Received department wide “Marketing Excellence Award” for product launch contributions (top 5%).

People and Project Management

·     Managed team of 13 senior applications engineers in assisting strategic clients and closing high-revenue opportunities.

·     Initiated and managed strategic partnerships with seven hardware vendors to grow new handheld software product line.

·     Acted as primary point-of-contact for technical support requests and customer escalations for the Western US and Latin American sales teams.

EDUCATION                       

University of California at Berkeley, Walter A. Haas School of Business, M.B.A.

·     Elected MBAA VP of Alumni Relations (1 of 13 students serving in the Haas Student Government)

·     Recipient of UC Berkeley Foundation’s Young Bear Award for outstanding achievement on a fundraising campaign

·     Selected for Haas@Work consulting project for Visa exploring the monetization of social networking sites

University of Colorado at Boulder, B.S. Chemical Engineering            

·    President, Society of Women Engineers; Vice-President, Omega Chi Epsilon (honor society)

Professional: President, “NI Speechmeisters” Toastmasters International Club, 2002 – 2006

Publications: Using PDAs and Wireless Technology in Remote Machine Monitoring, Real-Time Computing Magazine, September 2005, Cover Article